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Fashion Shows

Fashion shows are fun and a challenge for any event management and the involved event planners. They are also a complex blend of activities, many requiring split-second timing. Most fashion shows last about an hour, depending on a number of factors: the size of the audience, the number of models, the number of outfits, any entertainment or other activities.

Fashion shows can be held in the evening or early afternoon. Evening shows may last several hours and include an intermission with entertainment, while afternoon shows may include a luncheon.

The date and the venue have to be decided upon before proceeding with plans, The venue needs to include a staging area (for clothing racks and final preparations, as well as a private dressing area.

Most fashion shows require a number of key personnel. These include the wardrobe manager/stylist, who makes sure the clothes are kept in good condition. This person may locate models, fit models to clothes, and determine the order in which the clothes are displayed. The hair and makeup artist dramatizes the images of the models. A prize and program manager can coordinate door prizes and prepare the program for the event. Finally, the promotion manager will organize the promotional aspects of the show.

Many fashion shows follow a theme such as ‘dramatic’ (black and white), ‘romantic” (pretty pastels and frilly designs, or ‘retro’ (choose your era). The theme may be suggested by the objective for the show: i.e. a fundraising show to save the Art Deco Theater that shows classic films is a natural for a Black and White-themed show.

Models are usually volunteers, while clothes can come from a single sponsor or a variety of local retailers.

Audio/visual needs will include both background music and amplified vocals for the emcee. If your venue does not have the materials to assemble a catwalk, you may need to arrange to rent something portable or build your own.

A fundraising show being held to raise awareness of a given issue may include a guest speaker or presentation on the issue.

A fashion show can be a unique and fun way to raise funds or raise awareness of an issue. There are so many details to attend to that a professional event planner may be essential to putting it all together in style.

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