Advertising takes form by way of newspaper advertisements, through full-page spreads or in-line column notices. The event advertising budget may be used to speak enticingly to television viewers during news spots, or during prime-time shows. Websites offer an excellent, low-cost method of advertising through links placed on web pages that appeal to the target demographic most
likely to be interested in the offerings of the event. Not to be overlooked is the vast audience served daily through radio programming, the event details presented by a popular radio host, or by way of an audio spot installed within regular programming.
Advertising is the realm of the marketing and promotion expert, who, through training and experience, knows the best methods to entice, attract and provide information to prospective event attendees. In addition, the advertising expert is well equipped to provide compelling copy, provide professional photography, actors, and voice-over talent for the constructing of audio and visual messages.
In addition, advertising professionals have within their bag of tools the means for extracting information regarding the most compelling aspects of the event itself, capable of targeting the emotions, needs and interests of their target audience with just the right mix of media. For determining the budget needed to conduct a successful advertising campaign, a well-versed advertising professional is invaluable for steering event monies toward those advertising mediums most likely to deliver a successful turnout.
To obtain the most bang for the advertising dollar, advertising is most successful when it revolves around a central theme targeting a sense of excitement, a possibility of romance, an opportunity for riches, or the mystery of the unknown. Certain planning details must necessarily be determined, however, prior to production of the advertising itself. The event date and time, venue, theme, programs, speakers, celebrities and ticket costs must all be finalized and in place, that advertising will correctly provide the information to spur event ticket sales.